Website Design & Development
Do you need a new website? Do you need a refresh of an older website? Do you need a Mobile Website?
The experts at Orbis Consultancy recommend the following goals for your companies website design & development:
- Lead conversion strategies.
- Satisfying user experience.
- SEO friendly web design and coding.
- Proper branding of yourself, your practice or your business operation.
- Responsive mobile-ready and design platform.
Lead Conversion Strategy: The primary purpose of your website should be to convert visitors and prospects to paying customers and clients by getting them to call you, request a contact via an online form, submit information required for a Free Evaluation of your services, or come right to your door. All of our website design & development projects follow strategies that enable you to get new clients or customers.
Satisfying User Experience: Who is your ideal customer or client? What words or phrases do they use to search for practices like yours? When they use these words or phrases and click on the links they see listed on the Google results page– what do they find on the page when they get there? Is the service or related information they were searching for (as indicated by the keywords they used) easily found on the page they linked to? If not, you need to upgrade and update your website to make sure the user experience delivers what your ideal customers or clients want and need in as few clicks as possible to make it easy for them to become new customers or clients.
SEO Friendly Website Design & Development: As we discussed elsewhere on this site the difference between firm SEO vs SEM, one of the keys to achieving high rankings in Google and the other search engines is having professional SEO work completed during your firm’s website development. The science behind SEO includes things such as keyword density, keyword analysis, page titles, internal link analysis, page descriptions, header tags, alt tags, site maps and more. In summary, you want to help the search engines to fully discover, index and rate your website as having high authority related to your desired ideal customer targets and the keyword phrases they use to search for firms like yours. SEO will help you get new customers or clients.
Branding: Your business website is an electronic embodiment and extension of your businesses image and brand. Your primary brand can be you, your business, your practice, or your partnership. Your brand can be described by the words you want your customers or clients think of when they think of why and what it means to do business with you. Words like “trustworthy,” “great services,” “good value,” and so on. Your website look and feel and user experience is an extension and embodiment of your brand and should be viewed and designed that way.
Responsive Mobile Ready Design: Recent projections show up to 80% of all searches may be executed on a mobile device by 2014. Therefore, having a Responsive Mobile-Optimized Website now is a key concern for all businesses or professionals seeking to maximize their ability to get new customers or clients from the internet.
To Get Started
Call us at (760) 409-7327 or contact us today to discuss what we can do to update, upgrade and make your website(s) meet all website development goals so you can get new customers or clients.