Many professional firms use Google Adwords, and/or Bing/Yahoo PPC advertising to get more customers and clients on the search engines. Some may even have tried Facebook or Yelp PPC advertising.
Why? Because your firms’ website doesn’t rank high enough in Google, Bing or Yahoo to get you enough new customers and clients.
If it did rank high enough, you would have an option to forego the added expense of PPC advertising and still get more customers and clients from online visibility and marketing. But if you don’t rank at the top and have an excellent organic “ad message”, then you can’t take advantage of the value of ranking at the top on Google.
So what should you do to get more clients?
Think of it this way, invisibility on the search engines is like having a beautiful sign on the highway that is completely obscured by trees.
SEO and SEM, performed expertly and consistently by the SEO experts at Orbis Consultancy, will help get you top rankings in Google, Bing and Yahoo – over time. The more effort you allow us to put into it, the faster it will happen and keep happening – as long as we keep it up and are competitive with your competition, you will get more customers and clients.
In summary, SEO is a long term solution that costs more in the beginning but delivers more cost effective results to get more clients over the near and long term.
In contrast, PPC can deliver immediate and fast results, but is far less cost effective over the long term compared to SEO & SEM – unless the new customer/client value is so high that you can afford to compete for new customers and clients in both search engine markets – the 75% of new customers and clients that choose from the organic search results and the 25% that choose from the PPC advertising results.
But if you have decided your practice needs to get more customers and clients today – what can you do?
Our PPC experts can research, develop, setup, manage and report on your PPC ad campaign for your business. Each campaign must be managed by location (city) and for each area of business that targets different customers and clients because they may be using different search keywords or phrases when searching on the Internet for your services.
To Get Started
For a Free Initial Consultation concerning your firms PPC advertising campaign(s) to get more customers and clients, contact us today at (760) 409-7327 or contact us to schedule a Free Initial Consultation about how to get more customers and clients.